Dr SMRITI MATHUR
MCom, PhD
ASSISTANT PROFESSOR
MCom, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Examining the Impact of Argument Quality and Source Credibility on Consumers? Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness | Prabandhan: Indian Journal of Management / 17 / 3 / 26 - 47 | 0975-2854 | 15-Mar-2024 |
| 2 | Construct modelling, statistical analysis and empirical validation using PLS-SEM: a step-by-step guide of the analysis procedure | International Journal of Data Analysis Techniques and Strategies / 16 / 2 / 162 - 180 | 1755-8069 | 01-May-2024 |
| 3 | Influence of ChatGPT in professional communication moderating role of perceived innovativeness | International Journal of Information and Learning Technology / / / - | 2056-4880 | 01-Jan-2025 |
| 4 | Industry 4.0: enabling technologies, application and challenges of implementation | International Journal of Productivity and Quality Management / 43 / 3 / 300 - 319 | 17466474 | 21-Oct-2024 |
| 5 | ChatGPT and Me: A Dual Factor Examination | Journal of Computer Information Systems / / / - | 0887-4417 | 06-May-2025 |
| 6 | Does salesperson-brand personality congruence impact perceived service quality of the salesperson? A study of small retailers in emerging markets | Strategy and Leadership / / / - | 1087-8572 | 08-Apr-2025 |
| 7 | Meta AI features on users’ flow experience and acceptance in the beauty and cosmetics industry: moderating role of Meta AI literacy | Journal of Systems and Information Technology / / / - | 1758-8847 | 08-Jan-2026 |
| 8 | Myths and magic of adopting marketing technologies: a customer-centric framework | Asia-Pacific Journal of Business Administration / / / 1 - 18 | 1757-4331 | 11-Nov-2025 |
| 9 | Marketing intelligence for intelligent marketing: a comprehensive definition and framework | Journal of Advances in Management Research / 23 / 1 / 121 - 147 | 0972-7981 | 13-Jan-2026 |
| 10 | Strategic framework to analyze critical success factors of marketing 4.0 operations: evidence from an emerging economy | International Journal of Innovation Science / / / 1 - 31 | 1757-2223 | 23-Jan-2026 |
| 11 | What drives Generation Z to choose green apparel? Unraveling the impact of environmental knowledge, altruism and perceived innovativeness | International Journal of Sustainable Engineering / 18 / 1 / 0 - | 1939-7046 | 03-Mar-2025 |
| 12 | Green apparel and Generation Z’s purchase intention: the moderating role of eWOM | Spanish Journal of Marketing / / / 1 - 18 | 2444-9709 | 16-Apr-2026 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Transfer, Diffusion and Adoption of Next-Generation Digital Technologies | SMRITI MATHUR,CHRISTINA SANCHITA SHAH | / | |
| 2 | IEEE Xplore | DEEPTI SINHA,SMRITI MATHUR,ADERSH S PRASAD, AMITY INSTITUTE OF INFORMATION TECHNOLOGY, NOIDA, SALONI GOYAL | 979-8-3503-5035-7 | / |
| 3 | The Paradigm Shift from a Linear Economy to a Smart Circular Economy | DEEKSHA GUPTA GANGULY,SMRITI MATHUR,ABDALMUTTALEB M. A. MUSLEH AL-SARTAWI, ARAFAT SALIH AYDINER, MANSOOR ALAALI, RASHMI, SHAH, CHRISTINA SANCHITA | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT,volume 697) | CONFERENCES | Continuance Intention of ChatGPT Use by Students | PRESENTER) | IIM NAGPURIIM NAGPUR | 15/12/2023 |
| 2 | Session Chair at the 16th IMS-ICON 2026 | CONFERENCES | Session Chair at the 16th IMS-ICON 2026 | CHAIR) | CHRIST (Deemed to be University) | 27/02/2026 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Industry 5.0 and Digital Transformation: Human- Centric Innovation in the Digital Era | SCHOOL OF BUSINESS AND MANAGEMENT (MBA) CHRIST (DEEMED TO BE UNIVERSITY) DELHI NCR CAMPUS, | National | Organiser & Participant | 22/09/2025 |
| 2 | Pedagogical Innovation in Management Education | Christ University, | Participant | 21/11/2024 | |
| 3 | Strategic Integration of Digital Innovations and AI in Education, Research and Professional Development" | Christ University, | National | Participant | 24/06/2024 |
| 4 | Data Analysis using R and NVIVO | Christ University, | National | Participant | 18/06/2024 |
| 5 | Smart Investing | SCHOOL OF BUSINESS AND MANAGEMENT (MBA), | Participant | 04/04/2024 | |
| 6 | 3-Day Intensive Research Training Workshop hosted by CAPS | Christ University, | Institutional | Participant | 04/01/2024 |
| 7 | Quality Assurance for Accreditations | Christ University, | Institutional | Participant | 12/12/2023 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Reviewer Certificate | Cogent Business and Management | 05 January 2024 | |
| 2 | Panelist in Two Day National Seminar on Building Startup Ecosystem and Incubation Centers for Sustainable Livelihood Development in Youth | Recognized for being the Panelist in ICSSR Sponsored National Seminar | Manav Rachna International Institute of Research and Studies | 01 September 2023 |
| 3 | Invited to serve as a Session Chair for the International Conference on Business Resilience, Innovation, Growth, and High- Tech Transformation (IC-BRIGHT 2025) | jay Kumar Garg Institute of Management (AKGIM), Ghaziabad | 13 November 2025 | |
| 4 | An external examiner to conduct the practical exam | Sharda School of Business Studies (SSBS), Block 7, Sharda University | 27 November 2025 | |
| 5 | Reviewer Certificate - Smriti Mathur | Received reviewer certificate | Sage | 25 September 2025 |
| 6 | Reviewer certificate - 2026 | Received reviewer certificate | Sage | 18 February 2026 |